Media Relations Manager - Edinburgh - Competitive
Media Relations Manager
Edinburgh | Competitive Salary | Permanent
Our client, a well-established charity based in Edinburgh, is seeking a passionate and experienced Media Relations Manager to join their communications team. This is an excellent opportunity to make a real difference whilst building the profile of an organisation that creates positive social impact in the community.
The Role
As Media Relations Manager, you will be responsible for developing and maintaining strong relationships with media contacts across Scotland and the UK, generating positive coverage for the charity's work, and raising awareness of key campaigns and initiatives. You will work closely with the communications team to ensure consistent messaging and support fundraising and awareness objectives.
Key Responsibilities:
- Develop and maintain relationships with journalists, broadcasters, and editors across print, broadcast, and digital media
- Write compelling press releases, media statements, and briefing materials
- Proactively pitch stories and secure positive media coverage for the charity's work
- Coordinate media interviews and photo opportunities with spokespeople and beneficiaries
- Monitor media coverage and provide regular reporting and analysis
- Support crisis communications and manage reactive media enquiries
- Develop media strategies for campaigns, events, and fundraising activities
- Maintain and update media databases and contact lists
- Collaborate with marketing and fundraising teams on integrated communications campaigns
- Represent the charity at media events and networking opportunities
The Candidate
We are looking for an enthusiastic media relations professional with a genuine passion for the charity sector and proven experience in securing media coverage.
Essential Requirements:
- Minimum 3-5 years' experience in media relations, preferably within the charity/third sector
- Proven track record of securing positive media coverage across multiple platforms
- Strong existing relationships with Scottish and UK media contacts
- Excellent written and verbal communication skills
- Experience writing press releases and media materials
- Understanding of the media landscape in Scotland
- Degree in relevant field (Journalism, Communications, PR, or related)
- Passion for the charity sector and social causes
- Ability to work sensitively with beneficiaries and vulnerable individuals
- Strong organisational skills and ability to work to tight deadlines
Highly Desirable:
- Professional qualification in PR or Journalism
- Experience with broadcast media and radio interviews
- Knowledge of social media and digital communications
- Experience working with celebrity ambassadors or high-profile supporters
- Understanding of fundraising communications
- Scottish media contacts and knowledge of local issues
What's on Offer
- Competitive salary commensurate with experience
- Generous pension scheme and employee benefits
- Flexible working arrangements including hybrid working
- Professional development opportunities and training
- Opportunity to make a meaningful difference to important social causes
- Supportive team environment within a values-driven organisation
- Beautiful Edinburgh city centre location with excellent transport links
This is a rewarding opportunity for a media relations professional who wants to use their skills to create positive change and raise awareness of vital charitable work.
How to Apply
To apply for this vacancy, please email joseph.henry@westminstersearch.com
Please attach a CV with your application.
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