How to Impress at a Public Affairs Interview
Securing an interview for a public affairs role is a big step forward. Now you need to show the hiring panel that you have the skills, awareness and potential to succeed. Here are the key ways to make the right impression.
Research the Organisation
Before you step into the room, make sure you:
- Understand the organisation’s focus — is it an agency, a charity, a trade body or a corporate?
- Know their key issues and recent campaigns.
- Check their clients (if it’s an agency) and review relevant media coverage.
Being able to talk confidently about the organisation’s work shows you’ve done your homework.
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Stay on Top of Politics and Current Affairs
Interviewers want to know you are plugged into the political and media landscape. Be ready to discuss:
- The latest parliamentary developments.
- Major policy issues relevant to the organisation’s sector.
- How media narratives could affect the organisation or its clients.
Bring your own perspective — don’t just repeat headlines.
Demonstrate Strong Communication Skills
Public affairs is about explaining complex issues clearly. During your interview:
- Give concise, well-structured answers.
- Avoid jargon and overlong explanations.
- Show you can tailor your communication style to the audience.
Your interview performance itself is evidence of your communication ability.
Highlight Transferable Experience
Even if this is your first public affairs role, you will have relevant experience from:
- University research projects.
- Internships, voluntary roles or student societies.
- Campaigning, debating or political activity.
Focus on the skills you developed — research, organisation, teamwork, persuasion.
Ask Insightful Questions
When the panel asks if you have any questions, avoid the basics about salary or holiday. Instead, ask about:
- The organisation’s priorities for the coming year.
- How the team measures success.
- Opportunities for progression and training.
This shows you are thinking seriously about your long-term contribution.
Prepare for Competency Questions
You may be asked to give examples of when you have:
- Worked to a tight deadline.
- Managed competing priorities.
- Influenced or persuaded others.
Use the STAR method (Situation, Task, Action, Result) to give clear and focused answers.
Final Thoughts
Public affairs interviews test your knowledge, communication and potential. With solid preparation, awareness of current affairs and a professional approach, you can stand out from the competition.
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